Founder-led private pilot

Free private pilot now. Paid beta only after the operator gates are real.

Free Private Pilot is the only live offer today: no card, no checkout, no subscription claim, and founder-led onboarding through /start/. Pro and Coach/Team are waitlist positions for a later paid beta; their CTAs only pass plan intent into the same start flow.

Start Free Pilot Open Coach Workspace
Active todayFree pilot
Mobile CTA/start/ intake
Before paid betaOutcome gates
Mobile-first start path

Send people to /start/, not checkout.

The start page captures the workspace name, template choice, learner consent, and private pilot intake, then opens the coaching workspace. Pro and Coach/Team CTAs add waitlist plan intent only; they do not unlock paid access.

Open /start/
Plans

Free pilot now. Paid beta waitlist later.

Each card states what is active today, the founder-led limits, and the outcome evidence needed before paid access can be granted.

Free Private Pilot

Active today
$0/mo

The live path for validating one coached sprint with a real learner before asking for money or promising a subscription.

Active today

Routes to /start/ for private intake, generated sprint, daily drills, one review sample, share link, and export.

Stripe-required

No card, Stripe session, invoice, or paid account claim. Conversion happens later after waitlist qualification.

  • Limit: 1 private learner workspace
  • Private invite link and learner intake
  • Goal templates and 4-week sprint generation
  • Daily drills with progress tracking
  • Reminder preference and copy-ready check-in draft
  • Limit: 1 lightweight artifact review sample
  • Read-only share link for pilot progress
  • Manual export to Markdown
Start Free Pilot
Use the free pilot to prove invite acceptance, intake completion, first rep, one reviewed artifact, check-in value, outcome score, and upgrade intent before any billing conversation.

Pro Waitlist

Paid beta waitlist
$19/mo target

The individual paid beta waitlist for ongoing coaching, review, and accountability after the private pilot proves repeated learner value.

Active today

CTA sends plan=pro to /start/ as waitlist intent. No payment is collected and no paid access is promised.

Stripe-required

Checkout Session, customer/subscription records, webhook entitlement, portal, and paid feature enforcement.

  • Limit: up to 10 personal goals in beta
  • Limit: up to 10 personal workspaces in beta
  • Artifact submissions with coach-style reviews
  • Adaptive insights, risk signals, and next actions
  • Reminder settings and copy-ready check-in drafts
  • Weekly coach cycle reports
  • Personal progress and funnel event history
Join Pro Waitlist
Waitlist-only: this CTA passes a plan hint into the start flow. It does not create a Stripe checkout session.

Coach / Team Waitlist

Paid beta waitlist
$99/mo target

The operator paid beta waitlist for coaches, creators, and teams after cohort health, reports, nudges, and outcome readiness are strong enough to support paid expectations.

Active today

CTA sends plan=coach to /start/ as waitlist intent. Roster, invite links, intake status, and analytics remain pilot surfaces.

Stripe-required

Coach subscription price, subscription metadata, coach entitlement, quota checks, portal, and webhook lifecycle handling.

  • Limit: up to 100 learner workspaces in beta
  • Private invites for each pilot learner
  • Learner intake, progress views, and share links
  • Reusable templates for repeat programs
  • Coach inbox for replies, reminders, and follow-ups
  • Pilot funnel tracking from invited to reviewed
  • Founder-led setup and offer shaping
Join Team Waitlist
Waitlist-only: Coach / Team maps to the app plan key coach. It is not a live checkout action.
Active today

Private pilot flow

Static pricing, /start/, app workspace, private intake, pilot progress, and waitlist plan intent are available now.

Waitlist only

Paid waitlist actions

Paid buttons only capture plan intent through /start/ until Stripe Checkout returns a hosted session URL and webhooks grant entitlements.

Stripe-required

Future paid beta

Requires production persistence, authenticated ownership, Stripe products/prices, webhooks, Customer Portal, server-side quota checks, and operator readiness sign-off.

Operator gates

Paid beta waits for readiness, not just pricing confidence.

The pricing page should create demand without over-selling the current build. Operators should use the outcome scorecard, launch readiness, cohort health, reports, and action board to decide when a pilot is ready to become paid beta.

Private demo readyDemo workspace, start flow, share link, export, and operator talk track are clear enough to show without custom explanation.
Founder-led pilot readyInvite acceptance, intake completion, first rep, reviewed artifact, check-in draft, and feedback loop are proven with real users.
Paid beta readyOutcome score, cohort health, saved reports, action board, privacy controls, production persistence, and billing entitlements meet the launch threshold.
Operator action requiredIf a gate is weak, keep the learner in the free pilot or waitlist and queue the next operator action instead of selling paid access.
Trust and security

Private pilots stay narrow until production controls are live.

The current offer is intentionally founder-led and low-risk: start with limited workspaces, manual follow-up, outcome review, and no billing authority from the static page.

No card collectionThe pricing page does not load payment scripts, collect card data, or create checkout sessions.
Limited pilot dataUse only the information needed for goals, drills, reviews, reminders, and progress sharing during the private pilot.
Founder-reviewed accessPaid beta interest routes to intake first, so access, fit, limits, and consent can be confirmed before billing is enabled.
Manual outbound messagesCheck-ins are copy-ready drafts unless a separate consented delivery integration is later wired.
Entitlements laterOnly authenticated server-side checks and verified payment webhooks should unlock future paid limits.
Preview-safe surfaceThis page stays noindex,nofollow and static while the offer is being validated.
Private beta limitations

No payment, no production access claim.

This surface can validate packaging and pilot demand, but it must not imply that paid access is live.

No live checkoutPricing CTAs route into /start/; they do not load Stripe, collect cards, or redirect to payment.
No paid entitlementLocal plan hints cannot grant production access. Stripe webhooks and server checks must own that later.
Founder-led pilots onlyUse low-sensitivity pilot data until account auth, workspace ownership, privacy controls, durable persistence, and operator readiness gates are complete.
Manual follow-upReminder and check-in text can be drafted, but external delivery should stay manual or dry-run until consent and provider integrations are finished.
Compare

What changes when paid beta opens.

Feature
Free Private Pilot
Pro Waitlist
Coach / Team Waitlist
Learning plan
Included
Included
Included
Private invites + intake
One learner
Personal workspace
Managed pilot links
Artifact reviews
Pilot sample
Full loop
Team queue
Workspace limit
1
10 beta workspaces
100 beta workspaces
Reminders + check-ins
Drafted
Ongoing drafts
Pilot follow-ups
Funnel tracking
Workspace events
Progress history
Invite funnel
CTA destination
/start/
/start/?plan=pro
/start/?plan=coach
Payment state today
No payment needed
Waitlist only
Waitlist only
Before real billing
Private pilot grant
Stripe subscription + entitlement
Stripe subscription + entitlement
Best fit
Testing one learner
Individual coaching
Programs, teams, and pilots
Paid beta path

Mobile flow: /start/ first, billing later.

The current product should earn payment by proving the coaching loop before Stripe is allowed to collect money.

Open /start/ on mobile

Let the learner enter a workspace, choose a template, accept the private pilot terms, and create the sprint without a card.

Prove the coaching loop

Complete the first rep, submit one proof artifact, review it, and confirm the check-in draft helps the learner continue.

Join the paid beta waitlist

Move individuals toward Pro and multi-learner operators toward Coach/Team, keeping both paths as plan hints until operator outcomes prove the beta is ready.

Clear the operator readiness gates

Use outcome scorecard, cohort health, saved reports, and queued operator actions to confirm the pilot can support paid expectations.

Let Stripe grant access later

Checkout creates the subscription, webhooks update the entitlement, and server-side limits decide what the learner or coach can do next.

Why not sell courses?

The offer is the coaching loop: private intake, plan, reps, proof, critique, reminders, and the next assignment. Content supports the loop, but it is not the product.

Who is Pro for?

A single learner building a valuable skill who needs structure, artifact reviews, progress history, and accountability drafts.

Who is Team for?

A coach, manager, or operator running the same skill program across multiple people and needing private invites, intake status, follow-ups, and funnel visibility.

Is billing active?

No. Paid-beta waitlist intent exists, but this noindex page routes into static start/app flows only. No Stripe checkout or real payment collection is wired.

Can someone join the beta today?

Yes, as a no-card founder-led private pilot through /start/. Paid plans are waitlist targets, not active subscriptions.

What unlocks paid beta?

Authenticated workspace ownership, production persistence, outcome readiness, cohort health, Stripe Checkout, verified webhooks, Customer Portal, and server-side entitlement checks.

What if an operator gate is weak?

Keep the learner in the free private pilot or paid beta waitlist, queue the next operator action, and do not present paid access as available.

Next step

Validate the free pilot before wiring checkout.

Use this page to test whether Free Private Pilot, Pro Waitlist, and Coach/Team Waitlist clearly explain the invite, intake, reminder, review, outcome, and funnel-tracking product. Keep paid beta actions as waitlist intent until operator readiness is strong and Stripe is the source of truth.

Start Free Pilot Open App
Start Free Private Pilot No card. Paid beta is waitlist-only.